Procter & Gamble saves $750 million on advertising, reduces agencies

One of the world's biggest advertising spenders is reducing its ad budgets and cutting the number of agencies it works with.
One of the world's biggest advertising spenders is reducing its ad budgets and cutting the number of agencies it works with

Per Pedersen Aimed to Change the Face of Advertising - WSJ

From Milk Duds to Samsonite: The Beatrice Foods Saga - Business History - The American Business History Center

The Price of Procter & Gamble's Inaction - The Understory - Rainforest Action Network

Interactive Advertising Bureau

Procter & Gamble Co May Be in for a Shake-up

P&G helping women take small businesses to next level: EXCLUSIVE - Cincinnati Business Courier

P&G mixing rival ad agencies to improve creative formula - Cincinnati Business Courier

P&G announces second round of global agency cull, Advertising

P&G Cuts More Than $100 Million in 'Largely Ineffective' Digital Ads - WSJ

P&G and Coke's results prove it: You don't cut ad spend in a crisis

P&G Cuts Back On Ad Spending, Again., Story

Crain's Cleveland Business by Crain's Cleveland Business - Issuu