Philips Airfryer's latest campaign 'What's new on the menu', ET BrandEquity
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Conceptualised by Lowe Lintas, the campaign comprises three films which have been pivoted around some of the most basic ingredients like ‘besan’ (chickpea flour), Chicken and readily available vegetables such as ‘gobi’ (cauliflower) that can be found in today’s kitchen and Philips Airfryer’s ability to turn them into appetizing recipes..
Conceptualised by Lowe Lintas, the campaign comprises three films which have been pivoted around some of the most basic ingredients like ‘besan’ (chickpea flour), Chicken and readily available vegetables such as ‘gobi’ (cauliflower) that can be found in today’s kitchen and Philips Airfryer’s ability to turn them into appetizing recipes..
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