![AppLovin may try to buy Unity again, as engine maker's shares fell 40% since last year's $17.5 billion offer](https://gameworldobserver.com/wp-content/uploads/2023/10/unity-applovin-23.jpg)
AppLovin may try to buy Unity again, as engine maker's shares fell 40% since last year's $17.5 billion offer
Price: $ 16.50
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The recent Runtime Fee controversy and CEO John Riccitiello’s departure have sparked speculation among some market experts that Unity could be considered an M&A target. Mobile monetization platform AppLovin, which offered to acquire the engine maker last year, was named as a potential buyer.
AppLovin Proposes $17.5 Billion Deal to Buy Unity Software - WSJ
![https://gameworldobserver.com/wp-content/uploads/2023/10/00081.jpg](https://gameworldobserver.com/wp-content/uploads/2023/10/00081.jpg)
Unity lost 15% of its advertisers after announcing new pricing policy
![https://gameworldobserver.com/wp-content/uploads/2020/02/Applovin.jpg](https://gameworldobserver.com/wp-content/uploads/2020/02/Applovin.jpg)
AppLovin invests in Clipwire Games and Geewa.
![https://gameworldobserver.com/wp-content/previews/post/belka-games.png](https://gameworldobserver.com/wp-content/previews/post/belka-games.png)
Belka Games receives strategic investment from AppLovin
![https://i.ytimg.com/vi/BpvNY_adDrs/maxresdefault.jpg](https://i.ytimg.com/vi/BpvNY_adDrs/maxresdefault.jpg)
Unity launches Game Growth Program for indie mobile devs
![https://gameworldobserver.com/wp-content/uploads/2023/10/unity-applovin-23.jpg](https://gameworldobserver.com/wp-content/uploads/2023/10/unity-applovin-23.jpg)
AppLovin may try to buy Unity again, as engine maker's shares fell 40% since last year's $17.5 billion offer
![https://app2top.ru/wp-content/uploads/2014/10/Unity-%D0%BF%D0%BE%D0%BB%D1%83%D1%87%D0%B8%D1%82-%D0%BD%D0%BE%D0%B2%D0%BE%D0%B3%D0%BE-CEO.png](https://app2top.ru/wp-content/uploads/2014/10/Unity-%D0%BF%D0%BE%D0%BB%D1%83%D1%87%D0%B8%D1%82-%D0%BD%D0%BE%D0%B2%D0%BE%D0%B3%D0%BE-CEO.png)
Unity will get a new CEO
![https://www.beyondgames.biz/wp-content/uploads/2022/08/Applovin-Unity.jpg](https://www.beyondgames.biz/wp-content/uploads/2022/08/Applovin-Unity.jpg)
AppLovin Chases 70% Of All Mobile Revenue With Unity Acqusition
![https://gameworldobserver.com/wp-content/previews/post/applovin-unity-acquisition-second-attempt-citibank-report.png](https://gameworldobserver.com/wp-content/previews/post/applovin-unity-acquisition-second-attempt-citibank-report.png)
AppLovin may try to buy Unity again, as engine maker's shares fell 40% since last year's $17.5 billion offer
![https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c98d044-a7f2-4acb-9a3a-6c5935e12db3_2400x1240.png](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c98d044-a7f2-4acb-9a3a-6c5935e12db3_2400x1240.png)
Beat up Adtech Company - by Doug O'Laughlin
Unity Stock Tumbles After Board Rejects AppLovin's $17.5 Billion Buyout Bid - Barron's
![https://gameworldobserver.com/wp-content/uploads/2023/09/terraria-godot-fna.jpg](https://gameworldobserver.com/wp-content/uploads/2023/09/terraria-godot-fna.jpg)
![https://gameworldobserver.com/wp-content/uploads/2023/09/applovin-script-migration.jpg](https://gameworldobserver.com/wp-content/uploads/2023/09/applovin-script-migration.jpg)
AppLovin launches free tool to help devs migrate from Unity to other engines amid controversial Runtime Fee rollout