a better mousetrap - Marketoonist

“Build a better mousetrap, and the world will beat a path to your door.” This is one of the most quoted innovation credos. Yet it’s also untrue. Innovation experts call this the “Better Mousetrap Fallacy”, because the credo focuses solely on the technology and not on the consumer. Consumers really don’t care about a better mousetrap. They care about fewer mice. Or s HBS marketing professor Ted Levitt put it, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”

Home - Marketoonist

Mice Cartoon # 7642 - ANDERTOONS

a better mousetrap - Marketoonist

Cartoons - Marketoonist

More with Less cartoon - Marketoonist

Home - Marketoonist

Marketoonist on TikTok

A Better Mousetrap Cartoons and Comics - funny pictures from CartoonStock

Cartoons - Marketoonist

Build a Better Mousetrap: Make Classic Inventions, Discover Your Problem Solving Genius, and Take the Inventor's Challenge: Kassinger, Ruth: 9780471395386: : Books