Three Tiers of Noncustomers  Convert Noncustomers into Customers

Three Tiers of Noncustomers Convert Noncustomers into Customers

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Blue Ocean Strategy & Blue Ocean Shift's Three Tiers of Noncustomers Framework allows companies to reach beyond existing demand and unlock a new mass of customers that did not exist before.

https://www.researchgate.net/profile/Mohd-Ismail-58/publication/258499331/figure/fig1/AS:297548230217731@1447952434383/Red-Ocean-versus-Blue-Ocean-Kim-and-Mauborgne-2010_Q320.jpg

3 Tiers of Noncustomers. (Kim and Mauborgne, 2010)

https://slideplayer.com/slide/14603634/90/images/5/3+Tiers+of+Noncustomers+Fig+5.1+1st+Tier+3rd+Tier+-+Your+Market.jpg

Reaching Beyond Existing Demand - ppt download

https://www.researchgate.net/publication/258499331/figure/fig4/AS:297548230217736@1447952434924/3-Tiers-of-Noncustomers-Kim-and-Mauborgne-2010.png

3 Tiers of Noncustomers. (Kim and Mauborgne, 2010)

https://lookaside.fbsbx.com/lookaside/crawler/media/?media_id=1557955654402456

Leanpitch - The three tiers of non-customers are, TIER-1 - “Soon

https://www.blueoceanstrategy.com/wp-content/uploads/2021/09/Noncustomers-first.png

Customers First? How About Noncustomers First?

https://image.slidesharecdn.com/blueoceanstrategyawm-d17-1232413608307541-2/85/blue-ocean-strategy-unpam350-15-320.jpg?cb=1668302146

Blue Ocean Strategy Unpam-350

https://www.blueoceanstrategy.com/wp-content/uploads/2021/07/2-1.png

Three Tiers of Noncustomers Convert Noncustomers into Customers

https://media.licdn.com/dms/image/C4E12AQGAtHWp2Sm2WA/article-inline_image-shrink_1500_2232/0/1569595674744?e=1709769600&v=beta&t=OXbfkGH_03R7Q4I7DVd3KnLrRNoZt-1Enq2FjBfT1XY

You can find new markets from noncustomers. Let's prove it together.

http://www.aiminlines.co.th/images/bos-chan-kim/009.jpg

AIM Inlines - Blue Ocean Strategy - What is BOS?

https://miro.medium.com/v2/resize:fit:1358/1*642VPdS8R86m78gZaYHqsg.png

Understanding non-customers. I've spoken about Blue Ocean markets

https://www.blueoceanstrategy.com/wp-content/uploads/2021/07/5.png

Three Tiers of Noncustomers Convert Noncustomers into Customers

https://imageio.forbes.com/blogs-images/stevedenning/files/2017/09/BlueOceanShift3.jpg?height=509&width=670&fit=bounds

Moving To Blue Ocean Strategy: A Five-Step Process To Make The Shift

https://image.slidesharecdn.com/blueoceanstrategy-130117233521-phpapp01/85/blue-ocean-strategy-17-320.jpg?cb=1670737943

Blue ocean strategy

https://lookaside.fbsbx.com/lookaside/crawler/media/?media_id=10158377907956446

Blue Ocean Strategy - Maybe you know your customers inside out