The Real Reason King Arthur Flour Changed Its Name
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King Arthur Flour changed its name and logo to better reflect what America's oldest flour company is today. King Arthur Flour is now King Arthur Baking Company, a small change that lets customers know the Vermont-based operation is about more than just ground-up grains..
King Arthur Flour changed its name and logo to better reflect what America's oldest flour company is today. King Arthur Flour is now King Arthur Baking Company, a small change that lets customers know the Vermont-based operation is about more than just ground-up grains.
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