The Psychology of Luxury: Why Do People Buy Expensive Things

The Psychology of Luxury: Why Do People Buy Expensive Things

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While it may not be obvious, the act of buying is often influenced by social psychology. We may think we tend to buy what we need, but research suggests we may buy more expensive items to elevate ourselves above others or access an experience we think is more incredible. For example, some people may scoff

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Why We're Obsessed with Luxury. The psychology inside a consumer's…, by Dr. Ojuọlape Kuti