How the Stanley cup craze has become a viral sensation

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Not the be confused with the National Hockey League championship trophy, the Stanley cup has become one of the most sought-after tumblers across the country. NBC News' Steven Romo takes a closer look at the 100-year-old company behind the viral sensation.

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The Stanley tumbler craze is overflowing

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How the Stanley cup craze has become a viral sensation

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How did the Stanley tumbler suddenly go viral?

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How the Stanley cup craze has become a viral sensation

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How the Stanley cup craze has become a viral sensation

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Valentine's Day Stanley cups spark frenzy at Target

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How the Stanley cup craze has become a viral sensation