How the Stanley cup craze has become a viral sensation

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Not the be confused with the National Hockey League championship trophy, the Stanley cup has become one of the most sought-after tumblers across the country. NBC News' Steven Romo takes a closer look at the 100-year-old company behind the viral sensation.

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Why are Stanley cups so popular and selling for hundreds of dollars?

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Valentine's Day Stanley Cups sell out nationwide, prices spike

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How did the Stanley tumbler suddenly go viral?

Why Did Stanley Cups Go Viral? Details on the Quencher

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TikTokers are hating on this influencer for her accessorized

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Stanley Cup - Is it Worth It?

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How the Stanley cup craze has become a viral sensation

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The TikTok-Viral Stanley Drinking Tumbler Has Been Re-Stocked

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Valentine's Day Stanley cups spark frenzy at Target

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How the Stanley cup has become a viral sensation