The CEO of Williams-Sonoma on Blending Instinct with Analysis

Price: $ 12.00

5(295)

Reprint: R1409A Launched in 1956 in California’s emerging wine region, Williams-Sonoma soon moved to San Francisco because so many of its customers lived there. In 1970 the founder created a catalog to serve people around the country—and that was the beginning of the company’s data collection and analysis. Knowing where its catalog customers lived informed decisions about where to locate its stores. As the company grew its brick-and-mortar presence, it also built up its mail-order business, acquiring a garden products catalog, the Hold Everything catalog, and Pottery Barn. In 2000 it launched fully transactional websites for its two leading brands. Today analytics infuses and enhances all areas of the business, from personalized website content for each visiting shopper to shipping and inventory management to extremely high-touch customer care centers. Williams-Sonoma comprises seven brands and has annual revenue approaching $5 billion. It accounts for 4% of all home furnishings sales in the United States, almost half of which come through the web, making it the 21st largest online retailer in the country.

https://understandinghospitality.com/wp-content/uploads/2022/09/virtuesnappea1-1024x872.jpg

Understanding VIRTUE

https://s.yimg.com/ny/api/res/1.2/XBfzpJTSYZrNoWktxj5amQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTUyMQ--/https://media.zenfs.com/en/fortune_175/01a3a0d43e6ff8652059316f6e2a7cd6

Williams Sonoma's CEO defied the retail apocalypse. Now a gloomy economy is forcing even her well-off customers to spend less

https://d3.harvard.edu/platform-rctom/wp-content/uploads/sites/4/2015/12/PB.jpeg

Pottery Barn-Inspire beautiful decorating for every room - Technology and Operations Management

https://alchetron.com/cdn/laura-j-alber-4d9bb61e-c316-44fe-ac0a-2011e0050c5-resize-750.jpeg

Laura J Alber - Alchetron, The Free Social Encyclopedia

https://fm.cnbc.com/applications/cnbc.com/resources/img/editorial/2018/03/12/105060401-makeit_alber_williams_sonoma_no_plan_CTG_mezz.1910x1000.jpg

How the Williams-Sonoma CEO worked her way to the top

https://images.squarespace-cdn.com/content/v1/5ef11e31912a0603ba664207/1610741531574-UN81TDGNU1KGVQ1URSLO/WilliamSonoma_DM_Marisa-01.jpg

SPEC Direct Mail: Williams Sonoma — Marisa Robinson Copywriter

https://www.oreilly.com/library/cover/9780134167848/

Current Readings - Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e [Book]

https://p.calameoassets.com/130627020705-6e950c3a0fb91f7fd74302fe9dfedd28/p1.jpg

Calaméo - Beverly Drive Issue 713

https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/02/williams-sonoma-ceo-laura-alber-header.jpg

CEO at 40: Behind Laura Alber's Rise at Williams-Sonoma

https://images.squarespace-cdn.com/content/v1/5535bddae4b0a7f8545909c5/1589228936838-MA1GSARP46H97MBBCCN1/Cameron%252BParry%252BHigh%252BRes.jpg?format=500w

Owen Bargreen

M5 Essay Responses 9.26.19.docx - Kaitlyn Corbin Dr. Ning Li Marketing Management Fall Term I - 2019 Module 5 Essay Questions Q1. List three real-life

https://cdn11.bigcommerce.com/s-yneuaokjib/images/stencil/250x260/products/81408/257330/generic-case-study__77348.1679643966.png?c=2

The CEO of Williams-Sonoma on Blending Instinct with Analysis

https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F6f7ed10d-b272-4a7b-93cd-30c83968883c_1200x600.jpeg

Williams-Sonoma Inc (NYSE:WSM) - TheBright01

https://i.ytimg.com/vi/t1DNjW-vnTo/maxresdefault.jpg

Williams-Sonoma CEO discusses in-house innovation and a new partnership with Roblox