Grocers Use Self-Service Prepared Foods to Bring More Shoppers In Store - Perishable News
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Consumers are buying more prepared meals at the grocery store. Research from PYMNTS’ study “Digital Economy Payments: Consumers Buy Into Food Bargains,” which drew from a July survey of a census-balanced panel of nearly 2,700 U.S. consumers, found that 37% of consumers had bought prepared food on their most recent grocery trip, up 7 points from the 30% of consumers who had done so back in November 2021.
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