What Religious Broadcasters Can Learn from Ginsu Knives - Phil Cooke

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Whether we like to admit it or not, nearly every religious broadcaster – and most ministries and nonprofits – have produced a dreaded “infomercial.” Remember those late night programs that sell everything from miracle bald spot reducers, to anti-cellulite cream? That’s right – we’ve done them – we’ve just promoted different products or causes. Because ….
Whether we like to admit it or not, nearly every religious broadcaster - and most ministries and nonprofits - have produced a dreaded “infomercial.” Remember those late night programs that sell everyt