Mattel Is Making Disney Princess Dolls Again - WSJ
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At Mattel, Disney’s princesses aren’t damsels in distress. They are saving the day..
A line of dolls hitting the shelves will test whether the new design mojo is working
![https://www.disneyfanatic.com/wp-content/uploads/2023/01/Your-paragraph-text-5-5.jpg](https://www.disneyfanatic.com/wp-content/uploads/2023/01/Your-paragraph-text-5-5.jpg)
Disney Princesses Get Surprising 'Barbie' Upgrades From Mattel
![https://image.cnbcfm.com/api/v1/image/104263907-GettyImages-476608412.jpg?v=1643200066](https://image.cnbcfm.com/api/v1/image/104263907-GettyImages-476608412.jpg?v=1643200066)
Mattel recoups the Disney princess license, while Hasbro hangs on
![https://i.kinja-img.com/image/upload/c_fill,h_900,q_60,w_1600/99bf9185a88d3057f1678d3088f8adec.jpg](https://i.kinja-img.com/image/upload/c_fill,h_900,q_60,w_1600/99bf9185a88d3057f1678d3088f8adec.jpg)
Barbie's frenemies, Elsa and Anna, are moving back in with her
Mattel Is Making Disney Princess Dolls Again - WSJ
![https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2F2ff890bc-aafa-11ed-946c-ea631b24d90b.jpg?crop=5760%2C3840%2C0%2C0&resize=412](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2F2ff890bc-aafa-11ed-946c-ea631b24d90b.jpg?crop=5760%2C3840%2C0%2C0&resize=412)
Will Barbie give Mattel's toy story a happy ending?
Mattel Wins Disney Princess Toy Deal, Joining Elsa of 'Frozen
Mattel Is Making Disney Princess Dolls Again - WSJ
![https://variety.com/wp-content/uploads/2022/01/Disney-Princess-Frozen-Mattel-toys.jpg?w=1000](https://variety.com/wp-content/uploads/2022/01/Disney-Princess-Frozen-Mattel-toys.jpg?w=1000)
Mattel Wins Back Disney Princess and 'Frozen' Toys Licensing Deal
Barbie's Dream Job: Her 10 Most Popular Careers - WSJ
![https://www.laughingplace.com/w/wp-content/uploads/2023/01/zz0zz1-mattel-disney-princess-entertainment-earth.jpeg](https://www.laughingplace.com/w/wp-content/uploads/2023/01/zz0zz1-mattel-disney-princess-entertainment-earth.jpeg)
New Wave of Disney Princess Dolls from Mattel Available for Pre
![https://www.disneyfanatic.com/wp-content/uploads/2023/01/Your-paragraph-text-6-2.jpg](https://www.disneyfanatic.com/wp-content/uploads/2023/01/Your-paragraph-text-6-2.jpg)
Disney Princesses Get Surprising 'Barbie' Upgrades From Mattel
![https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F8c2b084d-445d-4b78-9572-d3cd65a3e932.jpg?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F8c2b084d-445d-4b78-9572-d3cd65a3e932.jpg?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1)
Private equity firms discuss potential buyout of toy maker Mattel
Mattel Is Making Disney Princess Dolls Again - WSJ
Mattel Is Making Disney Princess Dolls Again - WSJ