New Bottle for Weight Watchers Products, 2016-12-06

Weight Watchers wanted its new product—the market’s first all-natural water enhancer—to truly stand out in the $1 billion water flavoring category. Weight Watchers went to Berlin Packaging asking for a fresh design that would accomplish that goal and would also accommodate easy one-handed use by health-conscious, on-the-go consumers. Berlin created a custom squeeze-and-squirt package boasting a silhouette that seems to burst with the fruit with which the product is made. Designed as a stock-available item by Berlin Packaging’s Studio One Eleven division, the package features . . .

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