What Color Are Your Mugs? It Matters in Flavor Perception, Researchers SayDaily Coffee News by Roast Magazine
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Daily Coffee News by Roast magazine provides essential only news and resources for specialty coffee professionals. Daily Coffee News covers coffee news from seed to cup, including stories on coffee origin, imports, exports, logistics, supply chains, sustainability, retail, baristas, roasting and consumer trends.
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The colour of your coffee mug can change how you perceive its taste
Multisensory Perception of Flavor: Investigating the Role of Cup Color and Weight on Coffee Evaluation — Specialty Coffee Association