Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

Price: $ 9.99

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King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping the country, says VP of marketing, Bill Tine.

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Why we're changing our name after 230 years

America's Oldest Flour Company Unveils New Logo Design - Logo

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King Arthur, Cake Flour Unbleached and Unenriched, Non-GMO Project

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King Arthur Baking Company: Branding for Every Baker - Hummingbird

[King Arthur Baking Company] on . *FREE* shipping on qualifying offers. The King Arthur Baking Company's All-Purpose Baker's Companion

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The King Arthur Baking Company's All-Purpose Baker's Companion (Revised and Updated)

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Are you a NPC? The brownie recipe is from King Arthur Baking

King Arthur Baking Company: Branding for Every Baker - Hummingbird

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How important is brand of flour for making good bread? Are some

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King Arthur Flour, Now King Arthur Baking Company, Rebrands to