Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

We discovered Dewalt, Craftsman, and Stanley tape measures being advertised with blade “reach” instead of “standout.”

CRAFTSMAN PRO-11 16-ft Tape Measure in the Tape Measures department at

Pro Reach 30 ft Tape Measure

CRAFTSMAN PRO-11 30-ft Auto Lock Tape Measure in the Tape Measures department at

DEWALT 100 ft. Steel Auto-Rewind Long Tape DWHT34201 - The Home Depot

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Dewalt 9-Foot Pocket Tape Measure is Amazingly Convenient

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?