GroupM Enhances Creator Content Amplification Capabilities

GroupM today announced a global collaboration with Ads to introduce creator-led shoppable content to the advertising suite of services available to its clients. The collaboration gives GroupM clients the ability to amplify creator content within the DSP and in Sponsored Brand placements. Developed by The Goat Agency and available exclusively to GroupM clients via Goat, the collaboration enables advertisers to drive commerce outcomes more effectively with audiences on .com.

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