Are Multiple Brands Better Than One?

Single brand vs multi-brand - The Big Almanack

Can a company have too many brands? Buy the Way… Insights on Integrated Marketing Communication

Effectively market multiple brands under one company

Multi Brand assortment: Viewing a single vendor – NuORDER Help Desk Home

Should You Put Multiple Brands Under One Business or Separate Them — The Legal Paige

Two Brands Are Better Than One — Hencove

How To Be Different, Not Better. 'Better' will always be a losing game…, by Jasmine Bina, Concept Bureau Insights

What Is Multi Branding? Companies With Multiple Product Lines

How Branded Apps Build Brand Loyalty: Research and Options